Popular Communication Audiences: A Historical Research Agenda
نویسنده
چکیده
Popular communication research can benefit from a historical approach. Consistent with current approaches, historical research is contextual (e.g., looking at actual audiences in natural settings). It is also comparative. Comparing radio to television helps to highlight by contrast features not otherwise noticed, including assumptions we have made unawares. Historical research is developmental, allowing us to understand how things come about and change. Examples from the author’s own research illustrate the benefits and surprising discoveries historical research can offer. Historical research has developed very unevenly across media and topics. There is a good deal of film history but a paucity of radio history; a good bit on media industry and technology, but little on audiences. This leaves room for a great deal of valuable history yet to do.
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